Luxury Street wear.
The target audience - the masses.
Pur Uzual is the act, way of living.
My project is made of multiple curved lines with a common center / the people in one city - each person goes in a different direction but they are all together /.
The icon is abstract, clean and simple.
The design is flat, but visually creates an illusion of volume.
I use gold and gray for a more luxurious look.