Background information
Name to incorporate in the logo
Relatable
Slogan to incorporate in the logo
Description of the organization and its target audience
A relationship coaching app for people who want to enrich and improve their connections to the important people in their life—it’s the tl;dr for your relationships. Full brief is attached as PDF.
The experience is similar to a meditation app like Headspace, Waking Up, or Calm.
We are talking to adults in their mid-20s to mid-40s who are always looking to improve - and are willing to do the work. They’re in therapy, they practice mindfulness – they seek to be better because the world is asking them to be better.
Without knowing it, they are actively creating friction or passively disregarding the people in their worlds. There are missing pieces in their approach to others that they need to understand and respond to, but they don’t know what they are. They are centered on themselves, not on the connection.
They are living in the “me-conomy”, but they want to know how to build the “we-conomy.” They see a world where each relationship they’ve nurtured brings them more joy, and they want to know how to get there.
Industry
Internet
Visual style
Colors to explore
Other color requirements
Logo should work as black and white
Style Attributes
Design inspiration
References
Attachments
Other notes
Full brief attached. This is for an app, so the logomark should be able to stand alone from the wordmark and make sense as an app icon.
Contest deliverables
1 x Logo
Winner of this contest
1 x Brand guide
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.