Background information
Name to incorporate in the logo
Green, Bobcats, or Green Bobcats
Slogan to incorporate in the logo
Description of the organization and its target audience
We are a PK-12 school district for the small, tightknit community in Ohio. The district is beginning the process of developing a unified brand identity to ensure the district is promoted in a clear, consistent and professional manner. The new brand will replace all current variations of the district logo for use including print materials (letterheads, business cards, newsletters, diplomas), digital materials (website, social media, presentations), athletics (sports uniforms, athletic facilities, apparel), and school building signage and way-finding. The target audience for this brand includes the students, staff, administration, and parents of the district as well as the community as a whole.
Industry
Education
References
Other notes
The district has decided on an "athletic-like" styled logo to represent all facets of the district.
The desired elements of the brand are currently the following:
- Bobcat Head (primary logo)
- The district may engage the winning designer to expand into paw print design concepts.
Important physical descriptors of the Bobcat Head are as follows:
- Big eyes
- Pointed ears (upwards)
- Facial tufts that extrude from the face
Other descriptors of a bobcat as defined by the district:
- Curious
- Daring
- Strong (stronger than they look)
- Powerful
- “Small but Mighty”
- Aggressive, stalking nature - brought out in eyes
- Bobcats don’t “roar” - group prefers something more “prowling” and “menacing”
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.