We didn't really have a direction in mind at the beginning of our contest. We got more clarity as it went along. Seeing different ideas & being able to communicate with multiple designers helped tremendously in selecting our 'winner'.
For the final design stage, Swantz (our designer) was patient & readily tried different things for us until we got what we wanted. For the SM covers, he came up with the perfect design element that solved an issue we were having with the design. Swantz was great to work with, talented, responsive & willing to get it just right. We will definitely be a repeat customer! Extremely satisfied!