Your primary logo color is green, the ultimate in versatility. Green isn’t linked with specific personality traits, but it has strong cultural associations. It’s connected to nature, growth, rebirth and in the US … money and prosperity. So, whether you’re in finance or gardening, green may be for you.
This year’s Pantone shade of Lime Green is a little bit different. The vibrant lime hue is a little bolder, a little brighter, and a little more vibrant than more traditional shades of green—which adds a fun, youthful spin you won’t find in more subdued variations.