Blue dominates the requests for marketing & PR logo colors at nearly half (43%). According to our branding colors guide
, blues signify friendliness and trust at lighter shades and professionalism and security at darker shades. Both of these traits suit marketing & PR firms, whom clients are entrusting with their entire image.
Black, white and gray—popular marketing colors in all industries—are particularly prevalent in marketing & PR thanks to their classical, even formal, associations. It also helps that they cater to every market, making them a safe bet for attracting clients of every industry.
Least popular, both for 99designs requests and among industry leaders, are purple, brown and pink, all contentious colors. Generally speaking, pinks and purples appeal more to women while browns appeal more to men. For companies that deal with popularity, it makes sense to stick with universal crowd-pleasers.
Although you can’t see it from the graph, we also found that industry leading marketing & PR companies preferred one dominant bold color. If they had a secondary color, it tended to be gray, which would highlight the dominant color rather than distract from it.