Portfolio
:format(webp)/http://s3.amazonaws.com/projects-files/190/19048/1904876/4fde85ae-be22-4362-8bf7-43d90d1cfc1b.jpg "The logo for Can'tdles captures the refined Victorian essence of the brand, which specializes in candles and cosmetics. The name Can'tdles is elegantly rendered in cream white with a subtle grey shadow and framed in a rich, coppery gold outline. A golden crown and decorative accents further enhance its sophistication. A radiant sun or star in the background symbolizes the warmth and glow of the candles. The neutral background ensures versatility, allowing the logo to seamlessly adapt to various applications, from product labels to broader business needs. The whimsical touch in the labels adds a unique, gift-worthy charm to the products.")
:format(webp)/99designs-work-samples/work-sample-designs/2150618/77cd5980-a452-4fba-b63c-4786117731af "For this university project, I crafted a presentation that seamlessly blends functionality with visual impact, designed to effectively communicate a new organizational initiative. To highlight the Swiss connection, I selected a stunning backdrop of one of Switzerland’s most iconic mountains, mirrored in a serene lake, conveying both stability and innovation. The design approach centered around simplifying a wealth of text through custom icons and a minimalist layout, ensuring clarity without sacrificing engagement. Every visual element was carefully considered to enhance understanding, guiding the audience through the content effortlessly. This project showcases my ability to transform complex information into visually compelling, high-impact presentations that leave a lasting impression.")
:format(webp)/99designs-work-samples/work-sample-designs/2150618/65b8b1bc-8dfb-4858-aa9e-f61f700d34bb "For Virrini, a natural cosmetics brand, I created a logo and comprehensive brand image to reflect their organic ethos. The logo features a minimalist, clean design with white text on a green background, emphasizing nature and purity.
The project included a detailed brand identity manual covering color palettes, typography, and logo usage. Deliverables also included stationery, business cards, email and website templates, and various branding applications. The cohesive visual language ensures a strong, recognizable identity, aligning with the brand’s mission and appealing to eco-conscious customers.")
:format(webp)/99designs-work-samples/work-sample-designs/2150618/922b2e9f-310a-4eb6-b9f9-f4ba05d14df8 "This PowerPoint presentation was created for a real estate development group, spotlighting a large-scale hotel project inspired by brutalist architecture.
• Design Concept: The aesthetic reflects the raw, minimalist essence of exposed concrete with a monochromatic palette of white, black, and gray, accented by a striking royal blue for contrast and emphasis.
• Content Structure: The presentation balances professionalism and visual appeal, organizing a wealth of data into a clean, cohesive layout. Images, text, and graphics work harmoniously to ensure clarity and engagement.
• Target Audience: Designed for investors, it delivers detailed information in a format that is visually compelling, easy to navigate, and conveys the seriousness of the project.
What Sets It Apart:
The presentation transforms the architectural essence of the project into a sophisticated visual narrative, seamlessly integrating form and function to captivate and inform potential investors.")
:format(webp)/99designs-work-samples/work-sample-designs/2150618/ab7a78d5-8ce5-4fba-8fae-9f24ad161e24 "A comprehensive PowerPoint presentation for an orthodontic company, combining strategic content and impactful design.
• Design: Clean layouts, custom vector graphics, and high-quality images enhance readability.
• Color palette: A unique yellow accent adds energy and cohesion.
• Content: Text-dense slides are organized with clear hierarchies and bullet points for clarity.
Highlight:
This visually engaging, professional presentation effectively conveys complex information while capturing attention.")
:format(webp)/99designs-contests-attachments/135/135533/attachment_135533350 "This project involved designing packaging for a glassware product line, aimed at establishing a strong, sophisticated brand identity. The design is minimalist yet refined, using gradient color schemes with contrasting tones to highlight the elegance of the glassware. A subtle color gradient from green to yellow is used on the sides of the box, while black and transparent glass treatments against soft blues evoke sophistication and modernity.
The typography is clean and precise, while the icons effectively communicate the different glassware types. This combination ensures the packaging is not only visually appealing but also functional and informative.
The project emphasizes simplicity and luxury, blending soft color gradients with elegant typography to convey the brand’s high-end identity.")
:format(webp)/99designs-contests-attachments/132/132948/attachment_132948894 "This project focused on creating premium packaging for an eyelash serum, designed to communicate luxury and high perceived value. The color palette is sophisticated, with a powerful contrast of black and gold, enhanced by a delicate gold gradient that adds depth and elegance. The minimalist design exudes refinement, while the use of gold detailing elevates the overall look, making it feel exclusive and high-end.
The carefully chosen sans-serif typography reinforces the modern, sleek aesthetic, ensuring the packaging remains both visually striking and highly readable. This balance of simplicity and richness in the design results in packaging that not only stands out on the shelf but also communicates the premium quality of the product, offering an exceptional experience for the customer.")
:format(webp)/99designs-contests-attachments/136/136686/attachment_136686382 "This project focused on creating the label for Rasta Beach Club Rum, designed to capture the essence of Rasta culture. Using bold colors—red, yellow, green, black, and white—the label embodies the vibrant spirit of the Jamaican flag. A central character with dreads and a colorful hat reinforces this connection, adding personality to the design.
The round label is made up of concentric rings, with a striking black center and white lettering that immediately grabs attention. The surrounding green, yellow, and red rings enhance the visual impact, while a matching green label on the cap mirrors the central design.
The result is a fun, eye-catching label that stands out on shelves and in bars, perfectly reflecting the carefree, energetic vibe of the rum.")
:format(webp)/99designs-contests-attachments/135/135623/attachment_135623359 "The Town Wine Yards Moscato label is a visual masterpiece that blends simplicity and complexity flawlessly. Against an elegant black background, a stylized skyline of skyscrapers emerges, with windows highlighted in gold leaf, creating a sophisticated and radiant contrast. The wine name, the company name, and the vintage year are also rendered in gold, adding a sense of exclusivity and refinement. The logo on the cork completes the design, making the label a true standout. With its attention-grabbing design, this label is undeniably unique, setting itself apart on the shelves with its beauty and originality.")
:format(webp)/99designs-contests-attachments/134/134212/attachment_134212188 "This eco-friendly cat litter packaging, made from recycled pellets, features a unique bag-like structure emphasizing sustainability. The sides transparently display the litter, while the front and back use a bold yellow background with a plant growing from the litter, symbolizing eco-friendliness. A stylized white cat highlights the target audience, with icons and product details below for clarity.
The handle, designed like a ribbon, features “PET SAFE” to emphasize the product’s key quality. The combination of bright colors, transparency, and thoughtful details makes the packaging both attractive and eco-conscious.")
:format(webp)/99designs-contests-attachments/136/136707/attachment_136707777 "This project involved creating playful, colorful graphics for a series of lighters used as merchandising for an online store specializing in smoking products. The collection includes lighters, hookahs, grinders, rolling papers, ashtrays, and more. The design aimed to capture the fun and vibrant spirit of the smoking world.
Using both gradients and flat tones, the graphics feature bold, bright colors and playful doodles that wrap around the lighter. A repeating pattern was developed to ensure the design seamlessly covers the lighter’s surface, creating a continuous, 360-degree visual experience. This thoughtful attention to detail ensures the final product is visually engaging and cohesive.")
:format(webp)/99designs-contests-attachments/136/136349/attachment_136349022 "This logo for Ultimate Repair X, a skin healing cream, visually represents the product’s restorative power. The fragmented lettering symbolizes tissue repair, while a silver infinity symbol connects the elements, reflecting healing. The vibrant green colors evoke regeneration, and the dark blue gradient background with hexagonal shapes resembles skin texture, reinforcing the product’s purpose.
The design effectively communicates the cream’s healing function and creates a lasting, professional impression, appealing to customers seeking quality skincare solutions. It demonstrates my ability to craft meaningful, targeted brand identities.")
About
Designer.
Have an exciting project? Go ahead, send me a message!
Country:
Italy.
Member since:
September 25, 2015
Reviews
"Amazing, as always!"
Anonymous client
reviewed 21 days ago
"Thanks Susan!"
Francesca Macri
responded 12 days ago
"I will never work with anyone else for my packaging! ❤️"
Anonymous client
reviewed about 2 months ago
"Amazing, as always. The work is flawless, and she always manages to understand exactly what I'm trying for, even if my directions are vague :)"
Anonymous client
reviewed over 1 year ago
"Second time working with Francesca, and her work is impeccable. She always immediately know what I'm looking for, and makes so many great options it can be hard to choose. :) Thank you, Francesca!"
Anonymous client
reviewed about 2 years ago
"I can't wait to work again. Thank you."
Francesca Macri
responded about 2 years ago
"merci de votre investissement "
Anonymous client
reviewed over 2 years ago
"Merci, ce fut un plaisir de dessiner pour vous. J'espère qu'il y aura d'autres opportunités de collaboration."
Francesca Macri
responded over 2 years ago